Enterprise Essay Example | Topics and Well Written Essays - 1000 words

Enterprise - Essay ExampleThe success results from combative advantage resulting from Enterprise 2.0 usage. The market place imperative to access the right information and hoi polloi at the exact time has resulted in an enhanced interest in building a next-generation enterprise place of work setting where users carry away daily trade activities. Such a workplace necessitates for Enterprise 2.0 technologies and usage pattern to transition the workplace to an internet powered, which is user centered, as well as community centered. electronic network technologies have sites that form collective fabric tying people, processes and systems together. As such, Enterprise 2.0 technology can be used both as a resource and as a capability by an organization to give rise to competitive advantage (Taprial & Kanwar, 2012). Organizations can use social media curriculum to their advantage through what is referred to as the resource based view of the firm (RBVF). The resource-based view of the firm holds that firms possess resources that enable them achieve a competitive merit. In turn, the attained competitive merit results in excellent long term performance. Resources that are precious and rare may result in the creation of competitive merit, which can be continued for longer times periods if the business will be able to safeguard against resource imitation. Firms may use web 2.0 resources to open their resources and capabilities valuable, rare, imperfectly imitable and non substitutable (Westner, 2009). Web technologies will be valuable if they help a firm to put in place strategies than enhance efficiency and effectiveness. valuable organizational resources owned by m any(prenominal) rival firms cannot be sources of a competitive merit. Therefore, a firm should adopt web technology in an fast manner to ensure that its capabilities and resources will be rare, eventually resulting in a sustainable competitive advantage. In addition, the resources and capabilities sho uld not be imitable and substitutable. Modern businesses face a world of changing technologies, increased global competition and dealing with enlightened customers. Customers precisely know what they want, and use the web to look for every detail of their increase of choice. This calls for businesses to use the fresh wave of enterprise 2.0 technology to act swiftly to optimize reaction to market opportunities to gain a competitive edge (Qualman, 2012). Web technologies in social media can be utilized as a resource for increased interaction between a corporations variant stakeholders. The use of web 2.0 technologies can be used as a resource for driving revenue. Companies are looking for ways to enhance their efficacy in their innovation programs in a bid to gain essential competitive differentiation. This has come about as a result of a worldwide marketplace pattern of increasing rivalry and adding new competitive elements and means of conducting business online. It is worth notin g that contemporary businesses will not succeed only by trip costs and doing usual business activities day in day out. For instance, South West Airlines use social media to give information of flights, and notify customers on any flight changes. South West Airlines uses social sites like Facebook to build relations with the public, and this presents a potential to gain new